Last lecture we have a huge discussion about TRUST. Maybe for a common user of e-commerce platforms and internet business systems, auction sites and so on, the fact of not trusting in someone online sounds ... a bit imposible!! But actually is a huge drawback for starting new e-business activities.
The idea is not only to trust in the companies or people behind the web or e-shop, but also to trust in the payment systems, the logistics and in an intangible service. Problems like phising, spaming or cracking do not contribute to create a trusting environment.
That's why is so important to create an image and a feeling reliability when we are operating online, the question is how to do it. Surfing the internet I found a non-proffit association, The Latin American Institute of Electronic Comerce eConfianza whose goal is to develop parameters and practices to evaluate how trustable is an e-commerce site and to create trust marks that allow the consummer to recognize those companies that use good e-business practices. Surfing their internet portal http://www.econfianza.org/ , you can find not only a directroy of all the companies that already have this trust mark, but also some other services focused on trasactions between enterprises. They offer a reclamation service for consummers as well.
I know that trust in someone (person or company) is really hard, but maybe this kind of organizations is a good starting point for those companies which want to operate online.
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