My "Group Report"

I would like to start this entry saying THANK YOU to the firm that helped me to make the "group report".

The study of a real firm has been really good tool for applying the knowledge I gain during this course. It has help me to think critically and to link my knowledge in this and other areas of life. I realize that the ideas proposed in the course are really going on in the real world of firm environment, and I really appreciate that , because my experience is that most of the things I have learnt in University are simply the theoretical base, and I had to learn how thing are done in the real world by myself.

About my findings, I would like to point out the idea of embededness again. I find out that fear is the biggest barrier for the network development. But, not in the way of changing minds or methods, I think that what most scares firms is the threat of be used. I think this is closed to the first idea of the course, how the things we do affect the people around, and of course with the idea of trust. Human being are supicious for nature, so the challenge now is how to avoid this feeling and to leave out of the networking environment those firms that are not trustable.